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Your go-to place for expert dating advice, insights, and creative date ideas for singles in their 30s and 40s.

How to Turn Familiar Faces into Real Connections
INSIGHTS Laura Cannon INSIGHTS Laura Cannon

How to Turn Familiar Faces into Real Connections

For singles in their 30s and 40s, finding ways to meet people in London without dating apps can be refreshing. When you’re already seeing familiar faces through daily routines—like at your coffee shop, gym, or local market—there are simple ways to invite these acquaintances out for coffee or a shared experience. Here’s a guide to turning casual contacts into real connections, no apps required.

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Patterns in Singlehood: Why More People Are Embracing Independent Lives
INSIGHTS Laura Cannon INSIGHTS Laura Cannon

Patterns in Singlehood: Why More People Are Embracing Independent Lives

For single people in their 30s and 40s in London, life is about creating the time and space for what genuinely matters. In a bustling city like London, being single can mean exploring your passions, building meaningful connections, and investing in self-discovery.

If you’re a single Londoner in your 30s or 40s and wondering whether you’re “missing out,” remember: you’re not missing anything. You’re making room for a life full of purpose, experiences, and the freedom to pursue your dreams.

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5 Dating Tips for Neurodivergent People
INSIGHTS Laura Cannon INSIGHTS Laura Cannon

5 Dating Tips for Neurodivergent People

Dating as a neurodivergent adult can be both exciting and challenging, especially if you’re re-entering the dating world in your 30s or 40s. This guide is here to help you navigate the journey with confidence, offering advice on how to stay true to yourself, communicate openly, and enjoy the process. Here’s everything you need to know to embrace dating on your own terms.

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5 Qualities People Are Looking for in a Partner in Their 30s and 40s
INSIGHTS Laura Cannon INSIGHTS Laura Cannon

5 Qualities People Are Looking for in a Partner in Their 30s and 40s

Dating in your 30s and 40s comes with a heightened clarity around what you truly value in a partner.

The priorities and preferences shift from surface-level attraction to deeper emotional connections, shared goals, and mutual support.

Based on our data at Twelve Stories, we’ve identified the top qualities that successful singles are looking for in their 30s and 40s—and yes, they’re often much more nuanced than you might think.

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